Before diving into setting up your GoHighLevel (GHL) account, it's crucial to gather all necessary assets and information. Having these on hand will streamline the setup process and ensure a smoother onboarding experience.

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QuickLinks

Checklist

📑 Asset & Info Chart

📒 Tracking Database

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🧰 Pre-Preparation Checklist for GoHighLevel Setup

Here's a comprehensive HighLevel pre-preparation checklist:

1. Business & Branding Information

2. Domain & Email Setup

3. Social Media & Online Presence

4. CRM & Contact Lists

5. Calendars & Scheduling

6. Payment Processing

7. Content & Marketing Materials

8. Legal & Compliance

9. Team & User Access


Having this information prepared in advance will facilitate a more efficient and effective setup of your GoHighLevel account. It ensures that all integrations, automations, and communications are aligned with your business needs and branding.

HighLevel Setup Assets & Information Chart

Category Item Details / Notes
Business Info Business Name Legal business name.
Business Address For Google Business Profile and form autofill.
Business Phone Number For call tracking and form use.
Social Media Links Facebook, Instagram, LinkedIn, etc.
Business Logo High-resolution PNG or SVG preferred.
Brand Colors (HEX codes preferred) For customizing funnels, websites, and emails.
Short Bio or About Text For website/about page copy.
Services List Include core services and optional descriptions.
Domain & Access Domain access (GoDaddy, Google Domains, etc.) Ensure login credentials are ready.
Business email address Ideally a domain-based email (e.g. [email protected]).
Admin login to Google Workspace or Email Provider Needed for integrations and email verification.
Tools & Platforms Google Account login (Gmail, Google My Business, etc.) For GMB, Google Ads, Analytics, etc.
Facebook/Meta Account Access For ad account, Business Manager, and Page setup.
Instagram account login For social planner and ad connection.
Calendly or calendar link (Google, Outlook) For appointment integrations.
CRM or current lead list (optional) For importing leads and campaigns.
Assets Lead Magnet (PDF, video, quiz, etc.) Required for funnel offer.
Thank You Page content Message, redirect URL, next step.
Email copy for nurture sequence Welcome email + 2-3 follow-ups recommended.
SMS templates (optional) Used for fast follow-up automations.
Funnel Copy (Headline, bullets, CTA) For landing page setup.
Miscellaneous Team member names + emails For user creation and assigning roles.
Payment processor details (Stripe, PayPal, etc.) Optional—if selling online or booking paid consults.
List of existing tools to migrate or integrate Zapier, Mailchimp, ClickFunnels, etc.

Tracker: HighLevel Setup Assets & Information

📋 Key Takeaways